How Long Should Dry Rub Be On Brisket?
The ideal duration for the dry rub to stay on brisket is about 12 to 24 hours before cooking. This allows the seasonings and spices to permeate the meat and enhance its flavor. However, some people prefer leaving the rub on for 48 to 72 hours, which results in a more intense flavor. It’s important to note that leaving the rub on for too long can cause the meat to become tough and overly seasoned.