What Is A Liquor Sales Rep?
A liquor sales rep is a professional who is responsible for selling alcoholic beverages to potential clients, such as bars, restaurants, and liquor stores. They work for breweries, wineries, and distilleries and are responsible for creating a network of clients and ensuring that the products of their company are being sold in the market. They are responsible for meeting with clients, understanding their needs, and providing them with the appropriate products along with promotions and deals. They also need to stay up-to-date with industry trends, liaise with distributors, and pitch new products to clients.