Why Was Postum Discontinued?
Postum was discontinued in 2007 due to declining sales and a shift in consumer preferences towards coffee and other caffeinated beverages. The product had also faced several lawsuits over false health claims, further decreasing its popularity among consumers. In addition, the production and distribution costs of Postum were increasing, making it difficult for the company to maintain profitability. Consequently, Kraft Foods, the parent company of Postum, decided to discontinue the product to focus on other profitable brands.