Nomiku, a sous-vide immersion circulator company, has gained significant attention and success since its appearance on the television show Shark Tank in 201Although it failed to secure a deal on the show, Nomiku’s founders went on to raise over $750,000 on a crowdfunding platform and expand their product line.
Sous-vide is a cooking technique that involves placing sealed food in a water bath at a precisely controlled temperature. Nomiku’s immersion circulators allow home chefs to easily recreate this technique and achieve restaurant-quality results. With an increasing demand for high-quality, easy-to-use kitchen gadgets, Nomiku has continued to attract customers and investors alike. In this article, we will explore how Nomiku has evolved since its Shark Tank appearance and what the future holds for this innovative company.
Nomiku’s journey on Shark Tank
Nomiku, a sous vide startup, appeared on the hit TV show Shark Tank in 2014. The founders, Lisa and Abe Fetterman, had an impressive pitch and a strong business model that caught the attention of the Sharks. They had developed a sous vide machine that was affordable, easy to use, and connected to the internet, allowing users to cook restaurant-quality meals at home.
The Sharks were impressed by their pitch, but negotiations were tough. After an intense back-and-forth, the Fettermans ended up accepting an offer of $250,000 from Kevin Liang, who is an expert in manufacturing and product development. The deal would give him a 25% stake in the company, and he also promised to help Nomiku scale its production and distribution. With the Shark Tank deal sealed, Nomiku was poised for growth and success.
The impact of Shark Tank on Nomiku’s sales
Nomiku is a company that offers sous-vide cooking techniques and products for the home chef. The impact of Shark Tank on Nomiku’s sales was immense. After the company appeared on the show, the online sales skyrocketed with a growth of 10x in just one week. The company raked up around $750,000 in pre-sales. As the Nomiku products are a bit priced compared to others in the market, a lot of customers were previously on the fence about making a purchase. But the Shark Tank exposure and subsequent funding gave the company the boost it needed to expand its brand and attract new customers.
Furthermore, the Shark Tank buzz also helped Nomiku to increase its distribution channels. The company’s products are now available at US retail giant Amazon, which helped to further increase the sales of their products. Additionally, Nomiku partnered with Keller, a well-known restaurant specializing in French cuisine. This partnership further expanded the reach of Nomiku products to new audiences. Overall, the Shark Tank impact was a ringing success for Nomiku, as it not only helped the company to gain massive exposure but also gave them the necessary funding to expand and grow the business.
Changes in Nomiku’s business strategy post-Shark Tank
After appearing on Shark Tank, Nomiku implemented several changes in their business strategy. Firstly, they shifted their focus from selling their sous vide machine directly to customers to partnering with restaurant and hospitality industry clients. This approach helped them reach a larger audience and sell in bulk, thus increasing their revenue significantly.
Nomiku also launched a new product line catering to the home chef market. They introduced a more affordable and compact sous vide machine aimed at a wider audience. Through this new product line, Nomiku wanted to leverage the brand recognition they had gained through Shark Tank and penetrate deeper into the consumer market. These changes in their business strategy helped Nomiku expand their reach and establish themselves as a leader in the sous vide industry.
Branding and marketing tactics after appearing on Shark Tank
Nomiku, like most other businesses that got on Shark Tank, witnessed a significant change in its branding and marketing strategy after the show. However, contrary to what many expected, they didn’t make any drastic changes to their product or marketing approach. Instead of changing their identity to become more “Shark Tank worthy,” they embraced their existing value proposition while capitalizing on the exposure the show provided.
After their appearance on Shark Tank, Nomiku leaned heavily on their social media presence to promote the brand and drove significant traffic to their website. The company also realized the power of collaborating with influencers and food bloggers and made strategic partnerships with them to capture a larger audience. With their increased exposure and engagement, Nomiku’s marketing efforts helped build their brand profile and define them as not only a successful startup but a leader in the sous vide industry.
The role of customer reviews in Nomiku’s success
Nomiku, a sous vide immersion circulator company, has been using customer reviews as one of their strategies to measure and improve their product performance. Getting feedback from customers has allowed Nomiku to identify which features are well-liked and which need improvement. By analyzing customer reviews, they can also address issues and concerns that need to be resolved.
Furthermore, customer reviews help build trust and credibility among potential buyers. Satisfied customers often leave positive reviews, which can attract new customers. Conversely, addressing negative reviews and resolving customer issues can also create a positive impression on potential buyers. Nomiku has taken advantage of this and has been able to earn a loyal customer base. Thanks to their commitment to customer satisfaction and their focus on responding to and utilizing customer reviews, Nomiku’s sales have continued to grow since their Shark Tank appearance.
Lessons learned from the Shark Tank experience
Nomiku’s Shark Tank experience taught the company several valuable lessons. First and foremost, they discovered the importance of having a clear and concise pitch. Despite having a revolutionary product, the judges felt that Nomiku’s presentation lacked focus and clarity. This prompted the team to revisit and refine their pitch, ensuring that they provide a solid value proposition and a clear path to profitability.
Another important lesson learned was the need for strong and resilient market research. Nomiku’s pitch envisaged a market that was ready for an innovative cooking machine. However, the skepticism of the Sharks forced the company to take another look. Through thorough research and proof-of-concept testing, Nomiku discovered new markets and uses for its sous-vide product. In conclusion, Nomiku’s Shark Tank experience may not have resulted in a deal, but it did provide the company with valuable insights into where they could improve and helped them to reprioritize their business strategies.
Future plans for Nomiku and their growth trajectory.
Nomiku has continued to expand its product line since their appearance on Shark Tank. The company has evolved from its immersion circulator roots to include a broader range of kitchen appliances. Nomiku’s sous-vide device, the Nomiku WiFi Smart Sous Vide Cooker, is a standout product and has been well-received in the market. The company has also released the Nomiku Meal Delivery System, which includes pre-packaged sous-vide meals for home delivery.
In terms of their growth trajectory, Nomiku has stated that expanding its product line and continuing to improve its existing products remain top priorities. The company is also actively seeking partnerships and collaborations with other companies in the industry to further its reach. With their innovative and high-quality products, Nomiku is poised for continued growth and success in the culinary market.
The Bottom Line
Nomiku, the sous vide immersion circulator, made a strong pitch on Shark Tank and captured the attention of the sharks. Although Nomiku did not close a deal during the show, the exposure on national television helped the company to boost sales and attract investors. The sharks’ feedback also helped Nomiku to reevaluate their business model and make necessary changes to scale their operations.
After Shark Tank, Nomiku partnered with Whole Foods and began selling their product in over 120 stores. They also received a $250,000 investment from seed fund Collaborative Fund, which helped the company to further grow their business. Nomiku expanded their product line and launched a new sous vide machine called the Nomiku WiFi, which enabled customers to control their cooking from their smart device.
Overall, Nomiku’s appearance on Shark Tank was a turning point for the company. The exposure, feedback, and partnerships helped them to grow their business and reach a wider audience. With their innovative sous vide technology, Nomiku continues to disrupt the culinary industry and provide home cooks with restaurant-quality meals.