Ideal price is the optimal balance between the perceived value of a product or service and its cost, in a way that maximizes the profits of the seller and satisfies the needs and expectations of the buyer. It is not necessarily the lowest price that can be set, nor the highest, but rather a realistic and competitive price that reflects the quality, uniqueness, and utility of the product or service, as well as the market conditions, the target audience, and the strategic goals of the business. An ideal price is also flexible and responsive to changes in demand, supply, competition, and customer preferences, and can be adjusted over time to maintain profitability and market share.