To write a business plan for a pub, start by doing extensive research on the local pub market. Create a clear and concise executive summary highlighting your pub’s unique selling proposition, target demographic, and financial projections. Outline the pub’s menu, drink offerings, pricing strategy, and operational plan. Conduct a SWOT analysis to identify potential challenges and opportunities. Include a detailed marketing plan outlining your pub’s branding, promotions, and customer engagement strategies. Finally, include a section on financial projections, including start-up costs, cash flow, and revenue projections. Review and revise your plan regularly to adapt to changing market conditions and identify new opportunities for growth.