What Is The Point Of Right And Left Twix?
Right and Left Twix is a marketing campaign created by the Twix candy brand to differentiate their product and stir up competition between the two sides of the candy bar. While both sides of the Twix bar are essentially the same, creating this divide creates excitement and promotes brand loyalty. It also serves as a way for Twix to stand out in a saturated market and create a unique image for their product. Ultimately, the point of Right and Left Twix is to increase sales and brand recognition.