Can You Color Your Hair Blonde Without Bleach?
If you have naturally light hair, you may be able to lighten it to a shade close to blonde without bleach by using high-lift hair color or hair dye designed for lighter shades. However, if you have naturally dark hair, it is unlikely that you will be able to achieve a blonde hair color without using bleach. Bleach is required to lift the natural pigment in the hair, allowing the blonde color to more effectively penetrate the hair shaft.