Tasty, a media company known for its mouth-watering recipe videos, has taken the internet by storm. With over 100 million followers across its social media platforms, it has become a household name among food enthusiasts. But have you ever wondered who owns Tasty?
In this article, we will delve into the history and ownership of Tasty. From its humble beginnings as a small startup within a media company, to its acquisition by a multinational corporation, we will explore the different stages of its ownership and the impact it has had on the company’s growth and success. So, get ready to discover the fascinating story behind one of the most popular media brands of our time.
The history and origin of Tasty
Tasty, an American food and recipe video producer, was founded in 2015 by BuzzFeed. The concept of Tasty came from a BuzzFeed executive who wanted to create a platform that could showcase food and recipes visually. BuzzFeed hired a team of food experts and began to produce and publish short and engaging videos featuring easy and visually appealing recipes. The first video was published in July 2015 and received over 170 million views.
Tasty’s success soared, as it quickly became one of the most popular food content providers on social media. In 2016, Tasty branched out into publishing cookbooks and kitchenware. In 2018, BuzzFeed formed a partnership with Walmart, which allowed Tasty to expand its product offerings into a line of kitchen appliances. Today, Tasty has over 100 million followers on its social media channels and continues to produce instructional cooking videos and content.
Tasty’s journey to becoming a viral sensation
Tasty, the social media food video publisher, has taken the internet by storm since it was launched in 2015 by BuzzFeed. The idea behind Tasty was simple; take short videos of recipes being made, add cheery music and share them on social media platforms. Soon after its launch, Tasty’s videos became hugely popular, with millions of views, likes, shares, and comments, making Tasty a viral sensation.
Tasty’s videos quickly became a hit because of their simplicity and relatability. It seemed like anyone could make these recipes at home, making them an instant hit with viewers. The videos are short, showing only the necessary steps, without any unnecessary commentary or dialogue. This approach of Tasty to make recipe-making fun and easy has made cooking more accessible and less intimidating, even for beginners, thus revolutionizing the way people approach cooking.
The rise in popularity of Tasty among social media users
Over the past few years, Tasty has gained immense popularity among social media users. The food network’s Facebook page has amassed over 100 million followers and millions more on other platforms like Instagram and YouTube. One of the reasons for Tasty’s success on social media is its visually appealing videos that showcase easy-to-make recipes. Tasty’s short-form videos are designed to be eye-catching, and also feature engaging audio and visual effects, making them entertaining to watch.
Tasty’s popularity has also been fueled by its ability to cater to diverse dietary requirements. From quick and easy vegetarian recipes to delicious desserts and snacks, Tasty has something for everyone. Additionally, the brand’s focus on using accessible ingredients in their recipes means that their videos resonate with a large audience of home cooks. Tasty has also leveraged social media influencers and partnerships with leading food brands to expand its reach, cementing its position as a highly influential player in the food industry.
The acquisition of Tasty by Buzzfeed
In 2016, the popular food video brand, Tasty, was acquired by BuzzFeed, one of the biggest names in digital media. The acquisition was reported to have cost BuzzFeed around $200 million. This deal made Tasty the largest franchise within BuzzFeed, with its own dedicated staff and production studio.
The acquisition of Tasty was seen as a smart move by BuzzFeed, as the brand was already a viral success on Facebook and other social media platforms. With the acquisition, BuzzFeed could now leverage Tasty’s popularity to reach a wider audience and create new revenue streams. The deal also allowed Tasty to expand beyond just food videos and develop products such as cookbooks and kitchenware. However, the acquisition also meant that BuzzFeed was now responsible for Tasty’s success and any potential setbacks.
The controversies surrounding Tasty and Buzzfeed’s ownership
There has been a lot of controversy surrounding the ownership of Tasty, with speculation that the brand may be owned by Buzzfeed. In fact, many people consider Tasty to be a part of Buzzfeed’s media empire.
This speculation has been fueled by the many similarities between Tasty and Buzzfeed, including their visual styles and the way in which they present their content. Critics of the Tasty brand allege that Buzzfeed has co-opted the Tasty brand to drive more traffic to their own site, but Buzzfeed has consistently denied any ownership of Tasty. Despite this, the issue of ownership remains murky and is likely to continue to fuel speculation for some time to come.
Tasty’s current status and future plans
Tasty has come a long way since its inception in 2015. From being a small Facebook page featuring cooking videos, it has evolved into a multimedia food brand with a massive online following. Presently, Tasty is owned by BuzzFeed, the digital media company that acquired it in 2016.
As for Tasty’s future plans, the brand is expected to continue growing and expanding its reach, especially as the demand for online food content continues to soar. Tasty has already made significant strides in this direction, with its foray into cookbooks, merchandise, and even TV shows. Moving forward, Tasty is expected to maintain its focus on producing engaging food content, experimenting with new formats and platforms, and building a loyal fan base. Given its impressive track record and BuzzFeed’s backing, Tasty seems poised for a bright future.
The impact of Tasty on the food industry and cultural trends.
Tasty has revolutionized the way food is consumed, shared and perceived. Its huge success has had a significant impact on the food industry and cultural trends. For starters, the buzz around its mouthwatering videos has brought a massive audience to the platform. Brands have recognized this and have been partnering with Tasty to increase their reach. This collaboration has led to the creation of sponsored videos, tailored recipes and branded products.
Tasty has also been credited with changing the way food is presented to consumers. The emphasis is now on making food preparations look simple, fun and enjoyable. The videos have become a tool for food education, and it is changing the public’s perception of food and cooking. Moreover, Tasty has created a new category of social media influencers, ‘food influencer,’ that has had a significant impact on cultural trends. Tasty has become a cultural force transforming social media and the food industry.
Conclusion
The idea of ownership has become a complicated question in the internet age. Tasty’s success has led to a number of individuals or organizations claiming ownership over the brand. However, a closer look at the history of Tasty and its parent company, Buzzfeed, reveals that ownership is not a straightforward matter.
Ultimately, the success of Tasty is rooted in its ability to connect with a large audience through social media. While there may never be a clear answer about who owns Tasty, it is clear that the brand’s popularity is dependent on the social media ecosystem in which it operates. As Tasty grows and evolves, it will be interesting to see how the question of ownership continues to play out and what impact it will have on the brand’s success.